China International Fruit Expo 2025: Kingo × Frutacloud Debut an Upgraded Presence

From August 27 to 29, the China International Fruit Expo 2025 concluded at the Shanghai New International Expo Centre. Kingo & Frutacloud appeared with a fully upgraded 100㎡ booth, meeting fruit industry partners from around the world to explore new opportunities.

## A refreshed brand presence

For the first time, the Kingo & Frutacloud booth expanded to 100㎡ — a more open, more interactive space for exchanging with partners.

The design took "colorful neon" as its visual theme, with bright, energetic lighting that drew crowds throughout the show. A creative "fruit sculpture ceiling" presented fresh produce as art, echoing the brand idea of "from global orchards to the table," while greenery throughout the space set a professional yet relaxed tone.

The brand booth on the expo floor

## Full-chain supply capability

Backed by 17 logistics and processing centers covering all regions of mainland China plus Hong Kong and Taiwan, Frutacloud showcased its strength across direct sourcing, processing, cold-chain logistics and marketing — an efficient solution from global orchards to Chinese tables.

## Licensed varieties and what's next

On intellectual property and variety protection, Frutacloud is an active advocate for the industry's healthy, sustainable development. From 2025, Frutacloud officially joined the IFG Six legalization program, obtaining authorization to grow the IFG Six variety in China along with brand marketing rights for Sweet Sapphire™.

Over three days, Frutacloud discussed category expansion, supply chain upgrades and brand marketing trends in depth with industry partners. Kingo & Frutacloud will keep driving innovation in the fruit supply chain — bringing more quality fruit to Chinese consumers, together with partners worldwide.