KINGO GROUP

Markets & Channels

Six first-tier wholesale markets grown from the first Taipei stall in 1986, plus modern retail channel services run by Frutacloud — Kingo at the market end of the chain.

6

first-tier market stalls

60

senior professionals on the floor

40

years in the wholesale trade

Wholesale markets are the nervous system of the fruit trade: every morning before dawn, prices form, quality is tested and supply meets demand. Sixty senior professionals staff Kingo's six stalls, and their front-line judgment underpins the group's sourcing and distribution decisions.

Taipei — Where it beganSanchong, New Taipei

Taipei

1986

Where it began

Kingo's first stall, serving the Taiwan market for four decades. Known for premium imported fruit and long-standing relationships with Taiwan's leading retail channels.

Hong Kong — Free-port hubYau Ma Tei

Hong Kong

2001

Free-port hub

Hong Kong is the gateway for international supply into Greater China. Our stall connects global sourcing with local and Greater Bay Area channels, running re-export and spot business side by side.

Guangzhou — South China hubJiangnan Market

Guangzhou

2001

South China hub

Own sales stalls: Jin San & Jin He Feng

South China is the country's largest distribution center for imported fruit. The Guangzhou stall was Kingo's first foothold in mainland China, radiating across the Pearl River Delta and inland provinces.

Shanghai — East China hubHuizhan Market

Shanghai

2001

East China hub

Resident team: He Cheng Feng

East China holds the strongest consumer purchasing power in the country. The Shanghai stall works hand in hand with Frutacloud's headquarters — wholesale prices and retail demand cross-checking each other daily.

Jiaxing — National distributionHai Guang Xing

Jiaxing

2022

National distribution

Resident team: He Cheng Feng

Jiaxing hosts one of the largest fruit distribution hubs in China. Kingo Jiaxing opened in 2022 to anchor nationwide distribution — the group's post-pandemic fresh start.

Kunming — Closest to originHai Guang Xing

Kunming

2026

Closest to origin

Resident team: Kingo

Yunnan is both a core growing region for premium domestic fruit and the overland gateway for Southeast Asian imports. The Kunming stall is the group's newest, bringing the wholesale network closer to origin.

Channel services | Frutacloud

Retail-channel supply chain services are run by Frutacloud, the group's new-retail arm: 17 logistics and processing centers across Greater China serving membership clubs, supermarket chains, fresh e-commerce, new-retail platforms, fruit chains and convenience systems — grading, packing and unbroken cold chain in one stop.

  • 17 logistics & processing centers
  • Clubs · supermarkets · e-commerce · new retail · fruit chains
  • Grading, packing & cold chain
Visit the Frutacloud site
Retail channels served by Frutacloud
Automated grading line
Automated grading line
Cold-chain fleet
Cold-chain fleet
Retail shelves
Retail shelves

Forty years on the market floor — every day like day one